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  • About

I’m a creative art director with a passion for building strong ideas and turning them into work that actually connects with people. I bring a global perspective to everything I do, shaped by years of experience across different markets and creative environments.

I’ve worked at agencies like JWT, DDB, and Leo Burnett, creating campaigns for major international brands including McDonald’s, Samsung, GM, and Unilever. I’m known for spotting great ideas, executing them with care, and approaching challenges with a problem-solver mindset—while keeping the process collaborative and enjoyable.

At the core of my work is storytelling: finding the right narrative, figuring out the best way to tell it, and choosing the platforms where it can have the most impact. With a strong artistic foundation and a hands-on approach, my goal is to push brand communication forward by keeping people at the center of it all.

Freelance  – Havas Chi+NY, Meta, Paco Collective, Agents of Slang
art director & designer
Babybel, Citi, Wells Fargo, Meta LatinX Program, UIC, Choose Chicago

IN-HOUSE MOLSON COORS
cd/ad
Blue Moon, Peroni, Coors Banquet, Miller Lite, Miller 64, Pilsner, Sol

SOLVE
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Polaris

LEO BURNETT
acd/ad
Samsung, Chevy, Buick, ComeEd

ALMA DDB
acd/ad
State Farm, McDonald’s

JWT
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Unilever, Diageo, Ford

contact@pedrobacic.com

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