I’m a creative with a background in art direction and design who helps organizations grow by turning strong strategy into communications that connect with people. I’ve worked across agency and in-house teams, building brands of every size, from global names like Samsung, Chevrolet, Molson Coors, State Farm, Citi, Unilever and McDonald’s to small businesses and NGOs. My experience across different markets gives me a global perspective and a broad understanding of how brands connect with people.

I’m known for sharpening the thinking behind the work: clear brand foundations, stronger briefs, and narratives that are simple, compelling and built to perform. I bring a strong creative point of view, a commitment to high standards, and a hands-on approach to turning ideas into meaningful work. I work best as a collaborative partner who raises the bar while supporting the teams I work with.

At the core of my work is storytelling: finding the right narrative, deciding where and how to tell it, and connecting creative execution to results that matter. My goal is to push brand communications forward by bringing together strategic thinking, creative craft, and a deep understanding of people.